Rouge is led by style, not trends. It is about individuality and comfort, not the mass market.

It is home to French, Danish, Irish and British labels which cannot be found anywhere else in South Wales. All pieces are hand-picked by its Paris-born owner, Frédérique, who made Cardiff her home, and her daughter Sophie.

Our mission: to know what will make you look and feel good.

We are in the heart of Cardiff, in one of the city centre's most sought-after locations, the Morgan Arcade. You will find some one-off pieces, many with no more than one or two per size. We want to be the boutique where you find that special something, whether for work, the weekend, a night out or a special occasion.

The woman who comes to Rouge is in search of her own style. You want an affordable and personal look, feminine and with close attention to detail. You want clothes that are beautiful and wearable, smart and practical. You want to find clothes that express your personality. 

You will also find original sterling silver jewellery, eye-catching costume jewellery,as well as soft leather shoes and handbags.

We aim to offer a welcoming shopping experience. We want you to feel at home and trust us.

We look forward to seeing you soon.